Hi! I am Merve Özge Aladag

Product Designer

I've worked with worldwide brands with +5 years of experience and a passion for creating thoughtful and visually stunning digital experiences.

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Size Recommendation Design

The feature led to a 25% drop in size-related returns and an 18% boost in conversions. Customer confidence improved by 30%, with 40% of sizing-challenged users relying on it to decide. Engagement rose by 50% post-launch, and user feedback praised its ease and effectiveness.

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Booking Funnel Designs

I worked on the Laundry, Home Cleaning and Salon Spa Designs for Careem, using the Careem Design System along with Justlife components and user flows. I collaborated closely with cross-functional teams to ensure a smooth, consistent design aligned with both Careem and Justlife's branding and UI / UX standards.

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Most Booked Services Design

The 'Most Booked' feature increased user activation by 2.8% and drove higher conversions, especially for handyman services (+67.9%). A/B tests validated its impact, leading to a full rollout. It also sets the stage for future personalization and improved user experience.

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Onboarding Design

Onboarding engagement rose by 35%, boosting completion rates and app retention. Users perceived the app as more premium, aligning with FreshDirect’s brand. Improved clarity led to higher feature adoption and fewer support queries about navigation.

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