Hi! I am Merve Özge Aladag
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The feature led to a 25% drop in size-related returns and an 18% boost in conversions. Customer confidence improved by 30%, with 40% of sizing-challenged users relying on it to decide. Engagement rose by 50% post-launch, and user feedback praised its ease and effectiveness.
I worked on the Laundry, Home Cleaning and Salon Spa Designs for Careem, using the Careem Design System along with Justlife components and user flows. I collaborated closely with cross-functional teams to ensure a smooth, consistent design aligned with both Careem and Justlife's branding and UI / UX standards.
The 'Most Booked' feature increased user activation by 2.8% and drove higher conversions, especially for handyman services (+67.9%). A/B tests validated its impact, leading to a full rollout. It also sets the stage for future personalization and improved user experience.
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Onboarding engagement rose by 35%, boosting completion rates and app retention. Users perceived the app as more premium, aligning with FreshDirect’s brand. Improved clarity led to higher feature adoption and fewer support queries about navigation.
This new feature aims to empower users to efficiently discover services, service categories, and service items, significantly expediting the booking process while enhancing overall usability and convenience.
@Dubai
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If you like what you see and want to work together, get in touch!
merveozgealadag00@gmail.com
