Welcome to my unıverse!

I'm Merve Özge Aladag

Senior Product Designer with 5+ years of experience delivering end-to-end UX across e-commerce, fintech, travel, grocery,and B2B SaaS. Proven track record of increasing conversion rates, engagement, and usability through data-driven design,A/B experimentation, and scalable design systems. Experienced in AI-powered product features including chatbots,personalisation engines, and recommendation systems. Adept at working cross-functionally in Agile environments andleading design independently as sole designer or in collaborative team settings.

Product Designer

Apparel Group -6thStreet App-

@Dubai, UAE |  Jun 2024 - Current
Increased 7% conversion, 3% purchase completion, and 30% user trust scores by redesigned checkout and payment UI after identifying drop-off through Smart look session data and funnel analysis.

Drove 50% engagement and 40% purchase completion by designing and shipping an AI-powered conversational inter face (chat bot), size recommendation engine, and behavioural personalisation layer.

Enabled consistent experiences across iOS, Android, and web for 10M+ users by creating design system as the sole designer, worked closely with engineers through launch of tokens and variables.

Designed information architecture for a complex multi-brand superapp wit h holistic approach, integrated Club Apparel App, a loyalty and rewards platform within the 6thstreet superapp.

Received "Culture Champion: The Advocate" award by the CEO for outstanding embodiment of Customer Obsession.
Product Designer

Getir-FreshDirect-Gorillas

@Turkey @USA   |  January 2024 - Jun 2024
Engagement increased +35% within the first month post-launch by rebuilding FreshDirect ’ s onboarding, homepage, and PLP as sole designer, transforming a legacy desktop-first experience into a mobile-native flow.

Built an AI-powered chat feature to improve grocery ordering experience for Getir users.

Extended Getir's design system for B2B inter faces and Gorillas operational flows.
Product Designer

Justlife

@Dubai, UAE |  Dec 2022 - February 2024
Built Just life 's design system from scratch and led full redesign of B2B and B2C web and tablet platforms

Integrated Careem's design system into Justlife 's funnel, ensuring seamless cross-brand user experience

Delivered 67.90% conversion and 22.81% CTR by redesigning search experience and key discovery modules.

Diagnosed conversion loss through Smart look recordings, funnel data, and 8 + usability tests.

Used AI tools to speed up research synthesis and design iterations, enabling faster and more informed decisions
UX/UI Designer

Papara

@Turkey  |  Apr 2022 - Dec 2022
14% increase in successful user onboarding and a 20% reduction in drop-off rates by designing financial product inter faces across payments, transactions, and high-stakes onboarding flows.

Built scalable and reusable UI components, reducing design-to-development friction

Conducted user research, journey mapping, and data analysis to drive product decisions

Suppor ted A/B testing and experimentation to validate design decisions and measure impact
UX/UI Designer

Odeon Software Technology (Coral Travel Group)

@Turkey  |  Mar 2021 - Apr 2022
Designed web and mobile products across B2B and B2C travel domains including tours, accommodation,aviation, and destinations.

Improving UX per formance scores by 25% web and mobile products across complex booking and search flow

Designed operational and analytics dashboards, improving visibility into bookings and per formance metrics.

Optimized booking and search flows to enhance conversion and reduce user friction.
Product Designer

MEU Vienna (Model European Union Beta)

@Vienna, Austria  |  Sep 2019 - Feb 2020
Designed web and mobile products across B2B and B2C travel domains including tours, accommodation,aviation, and destinations

Improved usability, navigation, and responsive experiences, increasing UX per formance scores by +25%

Designed operational and analytics dashboards, improving visibility into bookings and per formance metrics

Optimized booking and search flows to enhance conversion and reduce user friction
Product Designer / Architect

Several Agencies

@Turkey, @USA |  Sep 2019 - Mar 2021
I get experienced on construction site tracking, 3D design, cabin and villa design & modeling, animation and site follow up on surveying, restitution, restoration, retrofitting projects and i while I was working as an architect

I become an UX / UI Designer simultaneously for some agents and contracted clients which is from USA and UK: Meddly and Cocarting Apps. Experienced in designing the user interface (UI) and experience (UX) for more than 10 months in several small startup companies.(Fintech, E-commerce, Social Media, Boostrap admin panels etc.) I was responsible of various projects and by creating solutions for problems I've received 98% positive feedback from clients.