Welcome to my unıverse!

I'm Merve Özge Aladag

I'm a Product desginer Designer with 5 years of experience, and I started my career as an architect. I work across the full design process—from coming up with ideas and creating modern, visually appealing interfaces to building wireframes, interactive prototypes, and testing for usability.

Product Designer

Apparel Group -6thStreet App-

@Dubai, UAE |  August 2024 - Current
At 6thStreet-Ecommerce app of Apparel Group, I manage the entire design process independently. I focus on creating seamless, engaging user experiences across app, web, mobile, and iPad platforms. I lead design iterations to enhance usability, develop new features, and ensure alignment with business goals. My recent successes include designing interactive features like Scratch & Win and Coupon with Timer, which have significantly boosted user engagement and increased conversions based on data insights. “Conversion rates ranged from 2.08% (November 15th) to a high of 6.92% (November 28th).The gradual increase in conversion rates over time shows improving user understanding and effectiveness of the feature.”
Product Designer

Getir-FreshDirect-Gorillas

@Turkey @USA   |  January 2024 - Jun 2024
I have opportunity on shaping the user experience & interface for industry-leading companies including Getir, FreshDirect, and Gorillas. With a focused on redesigning and optimizing digital products.
- I conducted the design process for Getir, FreshDirect, and Gorillas, collaborating closely with cross-functional teams to deliver impactful solutions.- Lead the end-to-end design lifecycle, from ideation and prototyping to implementation and iteration, ensuring alignment with business objectives and user needs.
- I was focusing on adapting Getir Design System to Gorillas and Getir B2B screens. at Freshdirect I iterated whole flow from onboarding to home page by leading cross-functional teams from FreshDirect (USA) to deliver these projects on time taught me the importance of collaboration and the ability to navigate through ambiguity.
Product Designer

Justlife

@Dubai, UAE |  Dec 2022 - February 2024
I have designed and implemented several design solutions for both Justlife and Careem as part of their collaborative design efforts. I brought valuable contributions to my stakeholders and leaded new design decisions.-A solid grasp of interaction design, information architecture, and usability principles.-Experience in design system improvements, conducting user research, usability testing, and deriving actionable insights.-I did design iterations based on qualitative and quantitative data and measurad outcomes through the enhancement and optimization of digital products. Introducing the search feature led to a 3.53% increase in overall funnel conversion rates.
The search feature demonstrated a 22.81% click-through impact on funnel conversion rates, significantly contributing to user engagement and conversion metrics, which informed the decision for a full rollout across the platform
UX/UI Designer

Papara

@Turkey  |  Apr 2022 - Dec 2022
Papara is the biggest Fintech company in Turkey. I was responsible for several domain projects by combining UX thinking with design execution, to produce usable and intuitive user interfaces. I get experienced on process suchlike: Design systems, user research, user journey map, storyboards, process flows and sitemaps, persona, wireframing, prototyping, researching, UI mockups, user interface elements.
UX/UI Designer

Odeon Software Technology (Coral Travel Group)

@Turkey  |  Mar 2021 - Apr 2022
Coral Travel Group (OTI Holding), serving in the fields of tour operator, travel agency, destination services, destinations management center, aviation, accommodation, information technologies and security, incorporates many leading brands of the tourism industry in the international arena.I was responsible for implementation of several user-facing web and mobile applications projects by specialized UX side and boosted UX scores by 25% above average for the company and get experienced on process.
Product Designer

MEU Vienna (Model European Union Beta)

@Vienna, Austria  |  Sep 2019 - Feb 2020
Model European Union Vienna is a simulation on how the three main bodies of the European Union (European Commission, European Parliament and the Council of the European Union) function. I was responsible of creating roll up banner, certificates, social media posts, blog, newspaper and website design for this community.
Product Designer / Architect

Several Agencies

@Turkey, @USA |  Sep 2019 - Mar 2021
I get experienced on construction site tracking, 3D design, cabin and villa design & modeling, animation and site follow-up on surveying, restitution, restoration, retrofitting projects and i while I was working as an architect I become an UX / UI Designer simultaneously for some agents and contracted clients which is from USA and UK.
Meddly and Cocarting Apps. Experienced in designing the user interface (UI) and experience (UX) for more than 10 months in several small startup companies.(Fintech, E-commerce, Social Media, Boostrap admin panels etc.) I was responsible of various projects and by creating solutions for problems I've received 98% positive feedback from clients.