Welcome to my unıverse!

I'm Merve Özge Aladag

Senior Product Designer with 5+ years of experience delivering end-to-end UX across e-commerce, fintech, travel, grocery,and B2B SaaS. Proven track record of increasing conversion rates, engagement, and usability through data-driven design,A/B experimentation, and scalable design systems. Experienced in AI-powered product features including chatbots,personalisation engines, and recommendation systems. Adept at working cross-functionally in Agile environments andleading design independently as sole designer or in collaborative team settings.

Product Designer

Apparel Group -6thStreet App-

@Dubai, UAE |  Jun 2024 - Current
Sole designer for a multi-ver tical super app (Fashion, Beauty, Home) across MENA, driving feature conversionrates of 2.08%–6.92%
Built and scaled a cross-platform design system (mobile, web, tablet), improving consistency and reducingdevelopment friction
Redesigned checkout flow, lifting conversion by +7%, purchase completion by +0.8pp, and user trust by +30%
Designed AI-powered chat bot, personalization, and size recommendation, boosting engagement by +50% andpurchase completion by 40%
Led merger of 6t hStreet and Club Apparel into a unified superapp, embedding AI into product decisions andexperimentation workflows
Product Designer

Getir-FreshDirect-Gorillas

@Turkey @USA   |  January 2024 - Jun 2024
Built an AI-powered chat feature to improve grocer y ordering experience for Getir users
Owned end-to-end product design across web and mobile for bot h B2C and B2 B
Extended Getir's design system for B2B inter faces and Gorillas operational flows
As sole designer redesigned FreshDirect onboarding, homepage, and PLP, increasingengagement by +35%
Product Designer

Justlife

@Dubai, UAE |  Dec 2022 - February 2024
Built Just life 's design system from scratch and led full redesign of B2B and B2C web and tablet platforms
Integrated Careem 's design system into Just life 's funnel, ensuring seamless cross-brand user experience
Revamped search experience and key modules (Most Booked, Favorites), increasing conversion by +3.53% and
CTR by +22.8 1 %Ran 8+ usability tests, translating findings into personas, user stories, and journey improvements
Used AI tools to speed up research synt hesis and design iterations, enabling faster and more informed decisions
UX/UI Designer

Papara

@Turkey  |  Apr 2022 - Dec 2022
Designed domain-specific features for Turkey 's leading fintech, covering payments, transactions, and onboardingflows
Built scalable and reusable UI components, reducing design-to-development friction
Conducted user research, journey mapping, and data analysis to drive product decisions
Suppor ted A/B testing and experimentation to validate design decisions and measure impact
UX/UI Designer

Odeon Software Technology (Coral Travel Group)

@Turkey  |  Mar 2021 - Apr 2022
Designed and implemented user-facing web and mobile application projects for one of the leading international travel conglomerates, spanning tour operations, accommodation, aviation, and destination services.Specialized in UX design, driving a 25% increase in user experience scores compared to the company’s baseline through enhanced usability, intuitive navigation, and responsive interface design.Worked across diverse digital initiatives to deliver tailored solutions for both B2B and B2C platforms.Applied end-to-end UX methodologies, including user journey mapping, design system integration to create cohesive and scalable user experiences.
Product Designer

MEU Vienna (Model European Union Beta)

@Vienna, Austria  |  Sep 2019 - Feb 2020
Designed web and mobile products across B2B and B2C travel domains including tours, accommodation,aviation, and destinations
Improved usability, navigation, and responsive experiences, increasing UX per formance scores by +25%
Designed operational and analytics dashboards, improving visibility into bookings and per formance metrics
Optimized booking and search flows to enhance conversion and reduce user friction
Product Designer / Architect

Several Agencies

@Turkey, @USA |  Sep 2019 - Mar 2021
I get experienced on construction site tracking, 3D design, cabin and villa design & modeling, animation and site follow-up on surveying, restitution, restoration, retrofitting projects and i while I was working as an architect I become an UX / UI Designer simultaneously for some agents and contracted clients which is from USA and UK.
Meddly and Cocarting Apps. Experienced in designing the user interface (UI) and experience (UX) for more than 10 months in several small startup companies.(Fintech, E-commerce, Social Media, Boostrap admin panels etc.) I was responsible of various projects and by creating solutions for problems I've received 98% positive feedback from clients.