Justlife & Careem Apps Iterations
Project Duration: 3 months
Role: I was responsible for creating the design of the product’s user interface along with crafting the visual design, being moderator during the user research, usability test and interaction design.
Location: United Arap Emirates

What I have made better?

The goal of user research is to create products, services, and systems that are useful, usable, and satisfying for users.

Problem Statement

The app need to offer features such as easy booking, transparent pricing, real-time tracking of cleaning services, secure payment options, and efficient communication channels. The problem is that some users giving up to complete of finding, booking, and managing home cleaning services, beauty salon including add-ons shows by KPI’s and other quantitative researchers.

Objectives & Goals

The goal is to aim provide user-centric and efficient solutions;

1-To determine the improvements to be made by examining the experiences of the users in the service booking processes.
2-Getting detailed feedback from different (personas) users in order to create products, services, and systems that are useful, usable, and satisfying for users.
3-Reaching out professional and Justlife support system in clean flow.


Usability Test Format

Following 8 usability test, I have created user stories, persona and it helps me to understand who the user of the product are, their pain points and expectations and the purpose for which they would use the product.

Research Questions

-Have you read the descriptions/information before?
-Do you always read the information?
-Are all services understandable to you?
-This is your first time seeing this page, right?
-What do you think? What would you expect?
-If you would change professional: Why would you choose this professional?
-Is the information sufficient for you?
-If you require regular cleaning services and want to schedule someone to come every week, how would you go about arranging it?


Participants are mostly Milenials with full-time jobs and who go to Dubai or KSA for living.

There will be 8 users, 4 women - 4 men both IOS android Justlife user or non Justlife user.

The study is accessible for use with a screen reader and a switch device.


Moderated usability testLocation: Turkey, remote (each participant will complete the study in their own home)

Date: Sessions will take place between on Jun-July 23’

Length: Each session will last 45 to 60 minutes per participant.

Compensation: Users were asked to perform task in Justlife app and  web.


User flow

Costumer journey map

Search Feature Design

I designed search feature on both responsive and app projects of Justlfe and also I worked on impelementing common designs for app project for Justlife’s partner Careem by both using Careem and Justlife design systems.
In a strategic effort to streamline user experiences, foster engagement, and simplify service selection, we are embarking on an exciting project to introduce an enhanced search feature across both the Justlife and Careem apps. This new feature aims to empower users to efficiently discover services, service categories, and service items, significantly expediting the booking process while enhancing overall usability and convenience


Why these apps needs a search feature?

User-Centricity: Our users' time and convenience are paramount. A search feature is instrumental in enhancing the user-centricity of both apps by offering a rapid and effective way for users to locate the services and professionals they need.

Diverse Offerings: These apps host a wide array of services, service categories, and service items. Users might have specific preferences or unique service requirements. The search feature caters to these needs by enabling precise, personalized search capabilities.

User Engagement: Simplifying the process of finding and booking services fosters increased user engagement. When users can locate their desired services with ease, they are more likely to return to the apps, increasing their interaction frequency.

How it helps users?

Users can easily discover services, service categories, and service items through a quick and efficient search process. This eliminates the need to manually scroll through extensive lists.

Users can tailor their searches to match their specific requirements, selecting preferred service types, professionals, and more, thereby creating a personalized experience.

The search feature accelerates the service booking process, reducing the time spent on service discovery and enhancing overall app usability.Enhanced Decision-Making: With the ability to search for services with specific criteria, users can make more informed decisions, resulting in higher satisfaction with their chosen services.

Piece of Design System

Design Mockups

Piece of Design System

Favorite Feature Design

As the dedicated Product Designer at Justlife, I'm thrilled to unveil a game-changing feature - 'Favorites.' This innovative design enhancement empowers users to tailor their Justlife journey, putting the control right at their fingertips. With 'Favorites,' you can mark a Professional, Service, or even a specific Service Item as your personal favorite, making your Justlife experience uniquely yours.


Why these apps needs a search feature?

Why Favorites? It's all about engagement, ease, and efficiency. By marking your ''Favorites'', you create a curated collection of the Professionals you trust, the Services you love, and the specific Service Items that perfectly meet your needs.

How it helps users?

Challenge: Users within the dynamic and diverse Justlife community encounter difficulties in quickly finding their preferred Professionals, Services, and Service Items within the platform.

Issues: This challenge leads to frustration, extended search times, and occasional disengagement among users.

Solution Requirement: Users require a solution that enables them to easily mark and manage their favorite Professionals, Services, and Service Items.

Objectives: The solution aims to enhance the user experience by providing swift access to their trusted choices and simplifying the decision-making process.

Goals: Addressing this problem will increase user engagement, foster loyalty, and streamline the service selection process, leading to a more personalized and efficient Justlife experience for all users.

Want to work together?

If you like what you see and want to work together, get in touch!